At IGOTO, we are committed to providing world-class electrical solutions, and our participation in the 2025 Canton Fair marks a significant milestone in our global market expansion efforts. As a trusted manufacturer of wall switches, sockets, and smart home accessories, we were excited to showcase our advanced product lines and engage with potential partners from around the world.
The primary goal of IGOTO’s participation in this year’s Canton Fair was to expand our market reach, particularly focusing on the infrastructure development sector and exploring emerging markets. We also aimed to find high-end tool manufacturers to partner with, help our clients grow, and increase the company’s visibility. “We viewed this exhibition as an important opportunity to expand our market presence and promote our new product lines,” said Minmin, the project manager responsible for IGOTO’s participation.
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View ProductIn preparation for the fair, we introduced an innovative “Cable Tie Load Test” exhibit, allowing customers to experience the cable tie’s weight-bearing capabilities firsthand. We also carefully planned the booth design and customer reception process to ensure a smooth and professional experience for all visitors.
During the fair, we had the privilege of meeting with customers from Ukraine, Russia, Costa Rica, Australia, Ecuador, the Philippines, Thailand, and other countries, including big brands such as Legrand. Customers were particularly interested in the strength of our factory, product quality, and our track record with clients worldwide. “We had in-depth discussions with these clients, who showed strong interest in our factory management, warranty period, delivery times, and capacity. Overall, they were very satisfied with our factory,” Kong Shulan, the customer relations manager, shared.
Many clients also expressed interest in OEM/ODM collaborations, with some requesting sample production and factory visits. “As of today, we’ve hosted six clients who visited our company for discussions and tours,” Kong Shulan added.
From customer feedback, we gained valuable market insights. Clients from Oceania (Australia, Fiji, and New Zealand) showed strong interest in our new CS, JS, and ES series products, while South American clients (Peru, Ecuador, and Colombia) highly praised our V, VS, and VA series. “A common concern among customers was whether the US-China trade war would increase material costs, thus raising prices,” Liu Zhengzhong, the product manager, mentioned.
In response to customer needs, we successfully provided tailored solutions and one-stop services. Our smart switches and sockets, especially the Australian standard FS, JS, and ES series, were particularly well-received due to their innovative designs and new materials.
Throughout the exhibition, our team demonstrated excellent collaboration. When customers visited in large numbers, team members supported one another to ensure that no customer was left waiting. On one occasion, when a client had missed lunch, colleagues made sure to buy extra meals, making the client feel warmly welcomed.
The booth design received positive feedback from customers. “The booth looked elegant, with high-end products on display, and the lighting was perfectly balanced,” Luo Xiaohong, the team leader, noted.
While the number of new customers was slightly lower compared to previous years, we engaged actively with existing customers, inviting them to visit the booth and introducing them to our new products. The competition at the fair was intense, but IGOTO stood out by showcasing our core advantages effectively.
Looking ahead, IGOTO plans to attend more international exhibitions, continue engaging with customers to understand their needs, and offer solutions that address their challenges. We will combine both online and offline strategies to expand market reach and further strengthen our global presence.
“The market competition is fierce, and if you don’t move forward, you fall behind. The Canton Fair is both a challenge and an opportunity. We strive to be the first choice for our customers,” Minmin concluded. Through this exhibition, IGOTO not only showcased product innovation and quality but also strengthened our relationships with global customers. Moving forward, we will continue to drive technological advancements, enhance product value, and provide exceptional electrical solutions for customers worldwide.
For more information about our products and services, feel free to contact IGOTO. Let’s connect and explore how IGOTO can enhance your electrical solutions today!
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